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Introduction & Profiles

Maxsell is a leading Office Automation Brand in India. Innovative products which meet stringent quality & safety requirements make Maxsell most long standing products in terms of performance. Maxsell an ISO Certified brand has products which have passed many international certificate requirements like CE, RoHS, FCC, etc. Backed by lifetime supply of parts, Maxsell products have always delighted the customers with Performance and after sales service support. S R Scales is glad to be one of the strongest associates of Maxsell and We offer same world class service to our customers irrespective of the territory they belong to.  
We offer some latest note counting machines with super fake detection capability. These machines are used by Top banks in India and all types and sizes of business. As the circulation of fake notes have been increasing massively across the country our Maxsell note counting and detection machines are helping our customers run their business safe from Fake notes. MX50i & MX50i Turbo highly precise performance & excellent after sales services give immense value for every customer. Most of our customers are acquired due to our excellent after sales service given to our existing customers. It shall not be wrong to say if our customers are actually our Sales persons. As they recommend many new customers to us. Our knowledge in Maxsell gold testers is indispensable and We provide complete solutions to our customers & our factory trained engineers have mastered gold testing machines.  
With gained experience, we are also meeting the trading & export requirements of our products like Cash Counting Machines, Electronic Safety Lockers and Paper Shredders.


Basic Information

Nature of BusinessExporter and Manufacturer
Additional BusinessTraderRetailerSupplierWholesalerImporterDistributorExporter
Company CEOVinodh Kumar
Key CustomersThe HinduCoca ColaHyundai
Registered AddressNo. 10, Gowdia Mutt Road, Royapettah Arihant Park, Near Royapettah Police Station, Chennai- 600 014, Tamil Nadu, India
IndustryWeighing scales, gold tester and currency counting machine
Total Number of Employees51 to 100 People
Year of Establishment1999
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Proprietor NameMr. Rajesh Singhvi
Annual Turnover2010-11 Rs. 2 - 5 Crore Approx.


Location TypeURBAN
Building InfrastructurePermanent
Size of Premises400 square feet

Statutory Profile

Import Export Code (IEC)04159*****
Tan No.CHEA2*****
CIN No.U74999TN2015PTC100888

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Quality Standards Followed

Quality Standards Followed

Our quality conscious approach is well backed by an experienced team of after sales service professionals including trained Engineers. Our Products are processed right from design, procurement, quality control, assembly, production and delivery.

We follow European standards of testing and control the quality of the product to ensure long term performance of the same.

Some of the quality checks taken at manufacturer’s end include:

  • Quality inspection team inspects every instrument before it is delivered.
  • Each product has some standard of testing and approval of functions through various jigs and control system.
  • Quality of basic material and components procured is checked to ensure consistency in the final production.
  • Standards are maintain right from Design to delivery with documentation to ensure long term quality stability.
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Quality Compliance

Quality Compliance

ISO 9001: 2015 Certified
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Our Philosophy

Our Philosophy

Our company philosophy is to Make Technology – Usable & Affordable. We develop products that meet the growing demand of Customers who seek best utility and performance at an Affordable Price. Our belief is in Creating values all over our activities. With ever changing economy and dynamism age, We always try to recreate ourselves to ensure that our Ethics remain as our core and dynamism ensures impressive development & growth.

Our source of strength and energy are our Valuable customers and An excellent Work team which gives our Organization produce Better products, Better Service and Adding up value to our each perspective.

We care about our customers, and it shows in the way we conduct business.

  • We listen - carefully.
  • No call is ever screened. Our customers have immediate access to every department and all company employees.
  • We offer a fairly priced product.
  • We build a reliable and durable product.
  • We ship the product quickly and with the correct specs.
  • We offer a 5 Star Customer Service Program with features such as Lifetime Parts Advance Replacement Programs, Online phone help service & Assured services for every product We sell.

"Great people stand behind great products" and at Maxsell, there's no shortage of that. We have the most highly skilled employees in the industry. Our machines are manufactured in Most Disciplined Assembly lines, utilizing the latest equipment and technology.

We design products to accommodate customer needs and manufacture orders utilizing the best materials and electronics. Including, every machine being tested and inspected prior to shipment. Our mission is to provide the best products, customer service and technical support to our customers.

Maxsell has Dealer network covering Major Cities and Town headquarters with a clear objective of Reaching customers across the country with Best Quality products & Ontime after sales service. Due to growing customer demand for our products Maxsell continuously expands its dealer network to various parts across the country.

Maxsell welcomes dealership enquiries for unrepresented areas and promises all Support to our dealers, who ultimately will provide quality service to every Maxsell customer.

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Our Services

Maxsell is the leading Supplier, Manufacturer & Brand for a Wide array of Office & Banking Automation Products and Gold Testing Machines, Laser Marking Machines and Laser Soldering Machines. Maxsell's goal is to exceed your expectations for product quality and value, product support, and customer service. To achieve this goal, Maxsell gives its customers a wide variety of product support options and offers Free, unlimited technical support for the life of a product, Which makes Maxsell an Unbeatable choice for thousands of Customers across India & Many overseas countries as well.

Maxsell Support Center provides quick, direct access to the superior customer and product support services that are a hallmark of Maxsell. Click on any of the links below to access general and detailed information. Or Simply Call us and a Product Specialist will assist you with whatever problem you might have. In most cases its operation problem which can troubleshooted and solved over the phone itself.

Product Support Options

Customers have many avenues to use for technical support. In addition to a number of self-help resources that Maxsell provides, you can work directly with one of support experts for personalized assistance.

Click any of the links below that correspond to the option that you are interested in pursuing

  • Consult the User Manual that accompanied the product. Maxsell includes comprehensive written user guide documentation with its products that covers product use, maintenance and troubleshooting.
  • Contact technical support by phone & you get our Special Multi lingual support on Request, to help you sort out basic issues over the phone.
  • Email your service concern to us, for a detailed solution on the same day, Please add all your purchase details for us to quicken your support system.
  • Or In the rarest of cases that you could not solve the problem, Please send back the equipment to us for service.
  • We offer a 5 Star Customer Service Program with features such as Lifetime Parts Advance Replacement Programs, Online phone help service & Assured services for every product We sell.
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Service Portfolio

Service Portfolio

Our New Support Policy:

We would like to provide you some valuable information about our After sales service support, which is the key to the durability of the products and the value of your purchase.

  • Service manager: We have dedicated service manager who ensures quality of service to the customer in the event any service issue arise. Various levels of escalation and trouble shooting is being controlled and managed by our service manager & their team.
  • Telephonic trouble shoot: In the event of any issue arise in performance or functioning of the machine We provide telephonic trouble shooting to you. A service contact sticker is affixed on each machine to make it easy for the customer to reach our dedicated service helpline.
  • Video helpline: As such most of our products are being used widely across the country, to provide service in each location is not conducive. Hence we offer convenient service options. We offer videos (on youtube) in solving several petty issues, which can be easily solved by the user himself with the use of some very common tools like screw driver. This ensures that the user solves the problem within minutes with support from our service engineer both via video and their telephonic troubleshooting. 80% of the service issues arise are solved in this method.
  • Local service network: In the event of non solution of problem by above means such as telephonic support or video helpline support, We have 60 + dealer locations across India who have complete infrastructure and our dealers will come into action to sort the problem with option for both offsite or onsite service.
  • Our service lab: If the customer is in totally out of our network area, then they can opt to send the machine to Chennai or nearest Service lab. At times our engineers are also on the move across various locations and we can use this option also.

The machines are well checked before dispatch, hence the problem is very rare and negligible. However in the event of poor transportation methods or handling, We will still provide you best in class service to sort the problems at the earliest.

Generally new machines for atleast 3 years does not show up trouble, however our service system is available across India to help you sort problems whenever they arise.

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Products & Services Portfolio

Products & Services Portfolio

We offer a wide range of Product enhanced solutions for our customers. Our passion to build Quality and Utility based products gives us endless scope to re-invent and compete our own products.

Office & Banking Automation Division

Currency & Coin Sorting Machines
Currency Counting Machines
Fake Note Detectors
Bundle Note Counters
Paper Shredders
Ulltrasonic Cleaning Machines

Instruments & Equipments Division

XRF Gold Purity Analyzers
Laser Marking Machines
Laser Welding Machines
Laser Soldering Machines
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Our Clientele

Our Clientele

Major Bank & NBFC customers across India are SBI, SBH, Andhra Bank, Bank Of Maharashtra, Punjab National Bank, Central Bank Of India, Bank Of India, TNSC Bank, State Bank of Travancore, KVB, LVB, LIC, State Bank of Mysore, Woori Bank, Yes Bank, Oriental bank of Commerce, Standard & Chartered Bank, Indian Bank, UCO Bank, Union Bank of India, Cooperative banks of Various states in India and Many banks across India

Maxsell Corporate Clients across India: L&T Toll, India Infoline, Equitas Micro Finance, Tanishq, D''''damas, GRT, Siemens, Infosys, Reliance Trends, Walmart, Carrefour, TVS Sundaram group, Satyam cinemas, Apollo Hospitals, Flipkart, Air India, Vijaya Hospitals, Britannia, DBS Cholamandalam, Sriram Group, Jos Alukkas Jewellers, LKS Gold House, Mittal Hospitals, Tata Teleservices Ltd., Bosch, etc & more than 10000 Corporate customer.

We have sales & support network in all Major cities in India like -Delhi, Mumbai, Kolkata, Chennai, Coimbatore, Pune, Nashik, Ahmedabad, Surat, Vadodara, Rajkot, Bhopal, Indore, Bhubaneswar, Hyderabad, Vishakapattinam, Ernakulam, Bangalore, Mysore, Guwahati, Goa & 70+ in Total Major Towns & Cities in India.

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